What I do
Digital Marketing Consultancy
As a digital marketing consultant, I always recommend organic marketing first to my clients as it is a cost-effective way to build their online presence. You build trust with your audience by establishing your brand as an authority in your industry. Organic marketing takes time to yield results, but the long-term benefits are worth the investment.
While organic marketing is essential to any digital marketing strategy, I also recommend using paid marketing to boost your online presence. Paid marketing involves investing in targeted ads on search engines, social media platforms, or other websites. This approach allows you to reach your target audience quickly and efficiently, increasing your brand visibility and driving more traffic to your site. With my data-driven approach, I can help clients maximize their ROI with paid marketing.
Search Engine Optimization
On-page SEO involves optimizing your website’s content and structure, including keyword research, metadata optimization, and ensuring your website is mobile-friendly. By implementing effective on-page SEO strategies, you can improve your website’s relevance and user experience, ultimately driving more traffic.
Off-page SEO involves optimizing external factors influencing your website’s ranking, such as building high-quality backlinks, social media engagement, and online reputation management. Focusing on off-page SEO can improve your website’s credibility and authority in your industry, leading to higher search engine rankings and increased organic traffic.
Technical SEO includes optimizing website speed and architecture and ensuring your website is crawlable by search engine bots. Addressing technical SEO issues can improve your website’s user experience, reduce bounce rates, and ultimately improve your search engine rankings.
Google My Business profiles and local keywords are essential components of local SEO. Focusing on local SEO can improve your online visibility for local customers, ultimately driving more foot traffic and sales to your business.
Digital Media Buying
Social Media Ads
As a digital media buyer, social media ads are an effective way to reach your target audience. With billions of active users on social media platforms, social media ads can help you increase brand awareness, drive website traffic, and even generate leads. By targeting specific demographics and interests, you can create highly targeted ads that resonate with your audience, ultimately leading to more conversions and sales.
PPC ads are another essential aspect of digital media buying. These ads allow you to place your website at the top of search engine results pages, driving more traffic. By targeting specific keywords, you can ensure your ads are shown to users actively searching for products or services similar to yours. With my expertise in PPC ads, I can help you create effective ad campaigns that maximize your return on investment, ultimately leading to more sales and conversions.